For some time now I have been contemplating the issues surrounding the Main Stream Media's coverage of not only the Presidential election but also of the latest Primaries. It has been evident throughout these past 18 months that the large news organizations prefer Senator Barack Obama above all others. Through their very powerful forums, ABC, NBC, and CBS along with their newspaper affiliates have committed about every act of journalistic bias that could possibly be conceived. If you do not know this already my friends, I suggest you turn on the news a few nights this week and take a look at the coverage afforded to the Democrat candidate and compare it to that of the Republican.
What you will find is a disproportionate amount of time is spent on Barack Obama, sometimes as much as twenty minutes in a half hour broadcast, and about 2-3 minutes on Senator John McCain. Along with this slant, you may also notice that the video, still photo's, and sound is in stark contrast and again that it favors the Democrat over the Republican. I will not go into great detail over the unethical nature of this type of reporting, or of the frightening revelation that our news agencies have become mere Propaganda machines, as that is for another time. I wish simply to address two one word questions.
Why? and How?
Now some people believe that the current media bias is a product of liberal colleges and institutions and that those who now are in charge of the networks are of the mindset fostered while they attended those schools and colleges. This has some fact to it, however it is not the whole truth for it takes not into consideration a few factors that must be looked at, such as personal growth, Individual beliefs, values etc. All of us, no matter the school we attended, continue to grow and learn as we age. This growth is fostered through a myriad of ways not the least of which is honest discourse and debate. People discuss topics they find of interest, read up on them and form their own opinions accordingly. With the advent of the Internet the search for information and ideas is but a keystroke away. As each of us gathers more information about a subject we then form our individual beliefs based upon that data. This is important in that it leads to the heart of media bias as a crime. For, if denied varying points of view and ideas, the information by which beliefs are formed is tainted thus lessening the integrity of the decision based upon the slanted view. I digress.
To believe that the network moguls of the "Big Three"(ABC,NBC,CBS) are somehow all of the same mindset, that they have not grown since college and that they wish to further the liberal agendas of the sixties radicals, is hard to swallow. These executives must have great power indeed if they are able to control their tens of thousands of employees with such an iron fist that no dissent ever is heard. They must be men and women of outstanding charisma to convince all of their employees to follow the path of liberalism regardless of that employee's personal beliefs. Look around your workplace and ask yourself this; Do I agree with the politics of everyone in my building? Of course you don't, I bet there are four out of ten people right off the bat that you can think of who vex you with their political outlook. So how is it that the news media organizations with their vast amount of employees have managed to gather up all liberals and radicals? Was there a test? Simply put, the scenario that Americans would work for such places is out of touch with reality. Yes there is a predominance of liberals in journalism today, but the idea that somehow the conspiracy of the current bias stems from a political philosophy is rather weak. I realize that most Journalists are mere cardboard cuts outs sent hither and yon with no thoughts in their head but let's be honest, many are not, and those reporters have ideas, thoughts and beliefs of their own.
So, a core belief in Liberalism, may play a small part in what we are experiencing in the news coverage today, but it cannot be realistically labelled as the main factor.
Here is the "why" of it.
It's the Money stupid.
Lest we forget, the media outlets in this country are business'. They make decisions based upon revenue like every other business in the world and it is their responsibility to make a profit for their stockholders. Simply put.... Barack Obama is good for their business.
How so? well lets look at how the media generates revenue. Newspapers collect a little from readership i.e. those who actually buy a newspaper, but the bulk comes from advertising. The readership is measuring stick by which advertisers decide to spend their budgets with certain papers. The higher the subscription and sales of a newspaper the greater the audience an advertiser has in which to try to sell his/her goods and services. The same goes for television only they base their advertising fees on what is commonly called "Ratings". These ratings are the life's blood of the television and news agencies. High ratings mean they can charge more for advertising time on air, high readership causes rates to go up in newspapers.
So, ultimately the goal of the business side of the media outlets is to either get you to read or watch their shows so that you can help them sell the goods and services of their advertising customers. Up until recently, newspapers have been a great source for advertising dollars, but the Internet, cable news broadcasting and a loss of interest in the printed word overall has caused the decline in readership and so too revenue. The evening news broadcasts are feeling the same pinch in that more and more people are tuning them out and searching the net for their news.
How does Barack change this backward slide? Well, he brings readers and ratings, but not for the reasons that he should.
Barack Obama if elected President would be the first African American (Black) man elected to that high office. Every action he took, be it walking in the rose garden, or speaking with other heads of state, would be historical firsts. People will want to view history in the making and so they will turn on their television sets or buy such rags as the NY Times, or Boston Globe, to get a glimpse of events unfolded never yet to be seen. This means what to the media? Readership, Ratings, and ultimately money. It is in the media's best financial interest to see this man become president so they can ride the commercial wave that will come their way. But at what cost?
The media has chosen the Democrat candidate for the 2008 election through gross propaganda tactics and misinformation. All in the hopes that by electing this man to the Presidency they will fill their coffers and line their pockets. Would that it was Liberal political bias that motivates their prostitution of the journalists trade. For if it was a political philosophy that caused them to deceive America, then at least it would be not so a shameless crime. A crime it is though, for it says to us that no more does merit, integrity or love of country matter, nay, Elections are now about ratings and revenue, and henceforth the media shall decide our fate.